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Florida Department of Insurance Agents Get Top Ranking For General Agents & Production



Almost everybody shouts "we're number one". If your product selling, marketing, or agent recruiting territory includes Florida consider yourself blessed. Target marketing experienced General Agents and insurance professionals in Florida with your opportunity is as good as it gets.

The immense Florida insurance database is scrutinized looking for trends, statistics, and numbers, and facts. Contributing analysis is compiled information on usage and lead results, and contracting figures. This comes from insurance company recruiting directors, regional recruiters, brokerage firms, wholesalers, independent marketing firms, and state managing general agents. Florida insurance agents were analyzed over and beyond normal boundaries in preparing this marketing report. For accuracy it is necessary to factor in economic, demographic, and educational data. Over 30 different factors contribute to the final determination.

For insurance agent recruiting, Florida is the number one state without any doubt. Here are two key reasons. The total number of Experienced Florida General Agents and insurance production compared to the total citizen population is on the low side when looking at figures of the other states. Secondly is the constant influx of new residents. The high middle income of senior citizens arriving the Midwestern states, sweeten the huge, yet constantly increasing potential client base. Studies have shown that for Midwestern states like Michigan, Ohio, Wisconsin, and Minnesota, Florida attracts a higher percentage of retirees than any other state. New York and the Northeastern states, have Florida pegged as the number one retirement state also.

State population in 2004 was 17,397,000, an increase of 8.8% just from 2000.On top of this Florida ranks number one in the nation on the percentage of senior citizens. Over one of six residents are a retiree, plus numerous retires have well known senior-age card toting spouses. The senior retiree is ideal for investment annuity and financial planning, insuring that their savings last long enough. Not surprisingly, the need for quality long term care insurance is also a necessity.

Another key factor for the top ranking is also that Florida insurance agents deal with a base of younger than average work force, which is rarely unionized. The amount of employer paid health plans are sparse, making major medical and supplemental products a ready made market. Please keep in mind that often the spouse of a retiree may not be eligible yet for Medicare. This makes spouses prime targets for nice premium individual major medical polices.

Florida ranks sixth with its 52,000 total experienced brokers, yet rises up to third in marketing demand. The competition for recruiting experienced brokers is split among annuity marketing, life brokerage, and health and senior marketing recruiters. The insurance market in Florida remains ripe for so many different products. This diversification nullifies any major competition impact for the recruiting of Florida insurance agents. There are so many quality Florida insurance agents, why chance money on the wannabees?

Well published author, Don Yerke likes to concentrate on what you don't know or what no one else dares to print. Tell it like it is.

Watch for his new paperback book debuting on Amazon early this summer. It is loaded with great insurance marketing and recruiting information.